The protection of your personal data is a matter of particular importance to us. We therefore process your data exclusively on the basis of the statutory provisions (GDPR, Austrian Telecommunications Act 2003). In this privacy information, we inform you about the most important aspects of data processing in connection with our website.
General
Our website can generally be used without providing personal data. Insofar as personal data (such as name, address or email addresses) is collected on our pages, this is always done on a voluntary basis as far as possible. This data is not passed on to third parties without your express consent. We point out that data transmission over the internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.
Controller, data protection officer, supervisory authority
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:
St. Vinzenz Service GmbH
Sanatoriumstraße 43
6511 Zams
Austria
Phone: +43 5442-600-0
Email: office@krankenhaus-zams.at
VAT ID: ATU65417015
Commercial register number: FN 340268 w
Commercial register court: Landesgericht Innsbruck
Registered office: Klostergasse 10, 6511 Zams
Management: Dipl. KH-Bw. Bernhard Guggenbichler, Markus Sigl
Name and address of the supervisory authority
Austrian Data Protection Authority (DSB)
Barichgasse 40-42
1030 Vienna
Phone: +43 1 52 152-0
Email: dsb@dsb.gv.at
Website: www.dsb.gv.at
Types of data processed:
- Master data (e.g. names, addresses).
- Contact data (e.g. email, phone numbers).
- Content data (e.g. text entries, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta/communication data (e.g. device information, IP addresses).
Categories of data subjects
Visitors and users of the online offering (hereinafter we also refer to the data subjects collectively as "users").
Purpose of processing
- Provision of the online offering, its functions and content.
- Responding to contact inquiries and communicating with users.
- Security measures.
- Reach measurement/marketing
Terms used
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data.
"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures ensuring that the personal data is not attributed to an identified or identifiable natural person.
"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal bases for our data processing. Where the legal basis is not stated in the privacy policy, the following applies: the legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR; the legal basis for processing to fulfill our services and carry out contractual measures as well as to respond to inquiries is Art. 6 (1) (b) GDPR; the legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR; and the legal basis for processing to protect our legitimate interests is Art. 6 (1) (f) GDPR. In the event that vital interests of the data subject or another natural person make the processing of personal data necessary, Art. 6 (1) (d) GDPR serves as the legal basis.
Security measures
In accordance with Art. 32 GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data as well as the access, input, disclosure, availability and separation relating to it. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the erasure of data and a response to threats to the data. We also take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default (Art. 25 GDPR).
Cooperation with processors and third parties
Insofar as we disclose data to other persons and companies (processors or third parties) within the scope of our processing, transmit it to them or otherwise grant them access to the data, this is done only on the basis of legal permission (e.g. where a transmission of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 (1) (b) GDPR), where you have consented, where a legal obligation provides for it, or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
Insofar as we commission third parties with the processing of data on the basis of a so-called "data processing agreement," this is done on the basis of Art. 28 GDPR.
Transfers to third countries
Insofar as we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), or this occurs in the context of using third-party services or disclosing or transmitting data to third parties, this is done only to fulfill our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have data processed in a third country only where the special requirements of Art. 44 et seq. GDPR are met. This means processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection equivalent to that of the EU (e.g. for the USA through the "Privacy Shield"), or in compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").
Rights of data subjects
- You have the right to request confirmation as to whether data concerning you is being processed, and to information about this data as well as to further information and a copy of the data in accordance with Art. 15 GDPR.
- In accordance with Art. 16 GDPR, you have the right to request the completion of the data concerning you or the rectification of inaccurate data concerning you.
- In accordance with Art. 17 GDPR, you have the right to request that data concerning you be erased without undue delay, or alternatively, in accordance with Art. 18 GDPR, to request a restriction of the processing of the data.
- You have the right to request that the data concerning you which you have provided to us be received in accordance with Art. 20 GDPR and to request its transmission to other controllers.
- You also have the right, pursuant to Art. 77 GDPR, to lodge a complaint with the competent supervisory authority.
Right of withdrawal
You have the right to withdraw consent you have given, with effect for the future, pursuant to Art. 7 (3) GDPR.
Right to object
You may object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. The objection may in particular be made against processing for the purposes of direct marketing.
Cookies
Our website uses so-called cookies. These are small text files stored on your device with the help of your browser. They cause no harm. We use cookies to make our offering user-friendly. Some cookies remain stored on your device until you delete them. They enable us to recognize your browser on your next visit. If you do not want this, you can set up your browser so that it informs you about the setting of cookies and you allow this only in individual cases. Disabling cookies may limit the functionality of our website.
SSL encryption
For security reasons and to protect the transmission of confidential content, such as the inquiries you send to us as the site operator, this site uses SSL encryption. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the lock symbol in your browser bar. When SSL encryption is activated, the data you transmit to us cannot be read by third parties.
Erasure of data
The data we process is erased or its processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated within this privacy policy, the data stored by us is erased as soon as it is no longer required for its intended purpose and no statutory retention obligations prevent erasure. If the data is not erased because it is required for other legally permissible purposes, its processing is restricted. This means the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
Under statutory requirements in Germany, retention is in particular for 10 years pursuant to Sections 147 (1) of the German Fiscal Code (AO) and 257 (1) nos. 1 and 4, (4) of the German Commercial Code (HGB) (books, records, management reports, accounting documents, commercial books, documents relevant for taxation, etc.) and for 6 years pursuant to Section 257 (1) nos. 2 and 3, (4) HGB (commercial letters).
Under statutory requirements in Austria, retention is in particular for 7 years pursuant to Section 132 (1) of the Austrian Federal Fiscal Code (BAO) (accounting documents, receipts/invoices, accounts, vouchers, business papers, statements of income and expenditure, etc.), for 22 years in connection with real estate, and for 10 years for documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-business customers in EU member states for which the Mini One Stop Shop (MOSS) is used.
Contacting us
When you contact us (e.g. via contact form, email, phone or social media), the user's details are processed for the purpose of handling the contact inquiry and its processing pursuant to Art. 6 (1) (b) GDPR (within the scope of contractual/pre-contractual relationships) and Art. 6 (1) (f) GDPR (other inquiries). Users' details may be stored in a customer relationship management system ("CRM system") or comparable inquiry organization.
However, your accommodation, seminar or general inquiry can only be transmitted to us electronically if you expressly agree to this privacy and data use statement by clicking on it.
We erase inquiries once they are no longer required. We review the necessity every two years; statutory archiving obligations also apply.
Bakehouse newsletter
You have the option of subscribing to our newsletter via our website. For this we require your email address and your declaration that you agree to receive the newsletter. In order to provide you with targeted information, we also collect and process voluntarily provided details such as browser language and names.
Once you have signed up for the newsletter, we send you a confirmation email with a link to confirm your registration.
You can cancel your newsletter subscription at any time. Please send your cancellation to the following email address: info@klostergut-kronburg.at. We will then immediately delete your data in the context of the newsletter dispatch.
Casablanca hotel software
Our website uses Casablanca hotel software to process your booking and inquiry. The corresponding privacy policy is provided directly within the booking process and the inquiry manager.
Seekda (formerly Kognitiv)
Our website uses Seekda to process your booking. The corresponding privacy policy is provided directly within the booking process (IBE).
Web analytics
Our website uses functions of the web analytics services Google Analytics and Matomo. The provider of Google Analytics is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Matomo runs on the servers of Cookis GmbH, 6460 Imst, Franz Xaver Rennstraße 4 (Bakehouse customers). Cookies are used for this purpose, which enable an analysis of the use of the website by its users. The information generated is transmitted to the respective providers' servers and stored there.
You can prevent this by setting up your browser so that no cookies are stored. Your IP address is recorded but immediately pseudonymized by deleting the last eight bits. As a result, only an approximate localization is possible.
Data processing is carried out on the basis of the statutory provisions of Section 96 (3) of the Austrian Telecommunications Act (TKG) and Art. 6 (1) (a) (consent) and/or (f) (legitimate interest) GDPR.
Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offering and our web presence. Since the privacy of our users is important to us, user data is pseudonymized.
Hosting and email dispatch
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services as well as technical maintenance services that we use for the purpose of operating this online offering.
In doing so, we and/or our hosting provider process master data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors to this online offering on the basis of our legitimate interests in the efficient and secure provision of this online offering pursuant to Art. 6 (1) (f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).
Web server log
For smooth operation and, where necessary, troubleshooting, websites generally have logs on the web server where IP addresses are stored. Like many other companies, we operate our website via the servers of a professional service provider. Although IP addresses alone do not constitute personal data, they could theoretically be attributed to individuals with the help of tracking tools. In addition, the time, the browser type and the page visited are stored. These logs are deleted after one month.
Data storage
We point out that, for the purpose of a simpler purchasing process and subsequent contract processing, the web shop operator stores the IP data of the connection holder within cookies, as well as the name, address and credit card number of the buyer.
The data you provide is required for the performance of the contract or for carrying out pre-contractual measures. Without this data, we cannot conclude the contract with you. No data is transmitted to third parties, with the exception of the transmission of credit card data to the processing banks/payment service providers for the purpose of debiting the purchase price, to the transport/shipping company we have commissioned for the delivery of the goods, and to our tax advisor for the fulfillment of our tax obligations.
If the purchasing process is cancelled, the data stored by us is deleted. In the event that a contract is concluded, all data from the contractual relationship is stored until the expiry of the statutory tax retention period (7 years).
The data name, address, goods purchased and date of purchase is additionally stored until the expiry of product liability (10 years). Data processing is carried out on the basis of the statutory provisions of Section 96 (3) TKG and Art. 6 (1) (a) (consent) and/or (b) (necessary for the performance of the contract) GDPR.
Google Analytics
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about users' use of the online offering is generally transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate users' use of our online offering, to compile reports on the activities within this online offering and to provide us with further services associated with the use of this online offering and internet use. In doing so, pseudonymous usage profiles of users may be created from the processed data.
We use Google Analytics only with IP anonymization activated. This means that the users' IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection by Google of the data generated by the cookie and relating to their use of the online offering, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on data use by Google, as well as settings and objection options, can be found in Google's privacy policies (https://policies.google.com/technologies/ads and https://business.safety.google/privacy/) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
Users' personal data is deleted or anonymized after 14 months.
Online presences on social media
We maintain online presences within social networks and platforms in order to communicate with the customers, prospective customers and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.
Unless otherwise stated within our privacy policy, we process users' data insofar as they communicate with us within the social networks and platforms, e.g. by writing posts on our online presences or sending us messages.
Integration of third-party services and content
Within our online offering, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we use content or service offerings from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").
This always presupposes that the third-party providers of this content are aware of the users' IP address, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the users' device and may, among other things, contain technical information about the browser and operating system, referring websites, time of visit and further details about the use of our online offering, as well as be linked with such information from other sources.
YouTube – privacy policy for use [UPDATE
Our website uses plug-ins from YouTube, a site operated by Google. The site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plug-in, a connection to YouTube's servers is established.
In doing so, the YouTube server is informed which of our pages you have visited. If you are logged in to your YouTube account, you enable YouTube to attribute your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
Further information on the handling of user data can be found in YouTube's privacy policy at https://www.google.de/intl/de/policies/privacy.
Use of Google Fonts [UPDATE]
We use Google Fonts on our website. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When our website is accessed, the visitor's web browser establishes a direct connection to these servers. In doing so, the visitor's IP address, among other things, is transmitted to Google and stored there. Google participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework.
Further information about Google: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Further information on data protection at Google: https://www.google.com/policies/privacy/.
Google Maps
We integrate the maps of the "Google Maps" service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may in particular include users' IP addresses and location data, which, however, is not collected without their consent (usually carried out within the settings of their mobile devices). The data may be processed in the USA.
Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.
Google Analytics 4 [UPDATE]
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when the website is visited, Google Analytics 4 sets cookies, which are stored as small text modules on your device and collect certain information. This information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude direct attribution to a person.
The information is transmitted to Google servers and further processed there. Transmissions to Google LLC, based in the USA, are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activities for us and to provide further services associated with website use and internet use. The shortened IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. The data collected within the scope of using Google Analytics 4 is stored for a period of two months and then deleted.
All of the processing described above, in particular the setting of cookies on the device used, takes place only if you have given us your express consent for this pursuant to Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 is not used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at
- https://business.safety.google/intl/de/privacy/
- https://policies.google.com/privacy?hl=de&gl=de
- https://policies.google.com/technologies/partner-sites
Google Analytics 4 uses the special "demographic characteristics" function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be attributed to any specific person and is deleted after being stored for a period of two months.
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the "personalized advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de. Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6 (1) (a) GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further information on how Google processes personal data can be found at:
Google Tag Manager [UPDATE]
This website uses the "Google Tag Manager," a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and for calibrating, controlling and making them conditional via a unified user interface. The Google Tag Manager itself does not store or read information on users' devices. Nor does the service carry out any independent data analyses. However, when a page is accessed, the Google Tag Manager transmits your IP address to Google and may store it there. Transmission to servers of Google LLC in the USA is also possible.
This processing is carried out only if you have given us your express consent for it pursuant to Art. 6 (1) (a) GDPR. Without this consent, the Google Tag Manager is not used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further legal information on the Google Tag Manager can be found at:
Further information on how Google processes personal data can be found at:
Meta Pixel with advanced data matching [UPDATE]
Within our online offering, we use the "Meta Pixel" service in advanced data matching mode, provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").
When a user clicks on an advertisement we have placed on Facebook or Instagram, "Meta Pixel" adds a parameter to the URL of our linked page. After the redirect, this URL parameter is entered into the user's browser by a cookie that our linked page sets itself. In addition, this cookie records specific customer data, such as the email address, that we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account logins or registrations (advanced data matching). The cookie is then read out and enables the transmission of the data, including the specific customer data, to Meta.
We use "Meta Pixel" with advanced data matching to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure that they match users' interests or have certain characteristics (e.g. interests in certain topics or products, determined on the basis of the websites visited) that we transmit to Meta (so-called "custom audiences").
In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel," the advanced data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Meta so that attribution to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's data use policy (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display ads on and outside of Facebook.
All of the processing described above, in particular the setting of cookies to read out information on the device used, is carried out only if you have given us your express consent for it pursuant to Art. 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, transmission to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Google Ads Conversion-Tracking [UPDATE]
This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use the Google Ads service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim in doing so is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files stored on your device. These cookies generally expire after 30 days and do not serve to identify users personally. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they receive no information that personally identifies users.
Within the scope of using Google Ads, personal data may also be transmitted to the servers of Google LLC in the USA.
Details on the processing triggered by Google Ads conversion tracking and on Google's handling of website data can be found here:
All of the processing described above, in particular the setting of cookies to read out information on the device used, is carried out only if you have given us your express consent for it pursuant to Art. 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
In order to address users whose data we have received within the scope of business or business-like relationships with advertising even more tailored to their interests, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) to Google electronically. Google does not gain access to plain data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. Google can then use the encrypted information only to match it to existing Google accounts that the data subjects have set up. This enables the display of personalized advertising across all Google services linked to the respective Google account.
The transmission of customer data to Google takes place only if you have given us your express consent for it pursuant to Art. 6 (1) (a) GDPR. You can withdraw this consent towards us at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here:
Google's privacy policy can be viewed here:
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Google Ads conversion tracking without cookies [UPDATE]
This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use the Google Ads service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim in doing so is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
This website uses Google Ads conversion tracking exclusively without the use of cookies, which means that the service does not set cookies on your device at any time.
Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers. The information obtained in this way is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.
However, they receive no information that personally identifies users. Within the scope of using Google Ads, personal data may also be transmitted to the servers of Google LLC in the USA. Details on the processing triggered by Google Ads conversion tracking and on Google's handling of website data can be found here:
Insofar as the information collected relates to a person, processing is carried out pursuant to Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here:
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with the European level of data protection.